The text, read by Rühm himself, consists of pairs of similar words in the Viennese dialect, most of which are neologisms he coined himself. Accompanying each pair of similar words are two similar images, designed by Hubert Sielecki, which depict the words as abstract photographic paintings.
In contrast to the brilliant sharpness of images in all media, these images are blurred. In 2025, at the age of 95, Gerhard Rühm wrote 100 poetic texts, which were published in March 2026 in the volume “Welt im Wandel” (World in Transition). One poem is dedicated to the author Hubert Sielecki, who used it to create the film “Im Noankastl.”